— marathons & races —
Finish-line photos. Delivered before endorphins drop.
Road marathons. Trail races. Ultras. Tens of thousands of photos in a single morning — and runners who share within the hour, if you get there in time.
— why it’s different —
Three things every race
organizer already knows.
The finish line is the money shot.
Arms up. Clock in frame. Medal on. That’s what gets posted. Miss it, no mile-marker shot makes up for it.
Volume crushes timelines.
Thousands of runners. Tens of thousands of photos. A three-hour window. If sorting happens weeks later, the excitement has gone cold.
Runners share in real-time or not at all.
The finisher selfie hits Instagram within minutes. Miss that window and you lose the share — and the sponsor visibility.
— our approach —
A complete delivery pipeline.
Built for race-day volume.
Photographers upload from the course and finish area. The platform organizes shots against your event timeline. Every runner receives a personal gallery automatically.
Personal gallery per athlete
Every fighter gets a private gallery of their own photos. One link. No scrolling. No filters to figure out.
Global-ready checkout
Local cards today, with PayPal and 200+ markets rolling out — so fighters can pay their way, and you get paid in yours.
Organizer dashboard
Track delivery status, export reports and drive your sales based on live data.
“Your finish-line photo, already on your phone.”
Not two weeks from now. Before the post-race breakfast.
That’s what we let organizers promise their runners and sponsors.
That’s what we let organizers promise their runners and sponsors.
— global by default —
Runners from everywhere. Payments from anywhere.
Your marathon draws runners from dozens of countries — and every one of them should be able to buy their finish-line photos without friction.
Payment coverage
- Major cards (Visa, Mastercard) at checkout today
- Expanding to 30+ methods across 200+ markets
- Multi-currency checkout on the way; single-invoice billing available now
Compliance handled
- GDPR-compliant photo handling out of the box
- No PCI compliance burden on you – we handle payment processing end to end
- One invoice, one currency, wherever your runners are based
- Merchant-of-record tax handling (VAT/GST) rolling out with our payments partner
— proof —
From the finish line to the runners’ phones.
Marathon · Case study
46. Sombor half-marathon — 32k photos, delivered the same evening
Sombor, Serbia · 17 May 2026“We’ve been doing this race for years, and the one thing we could never crack was getting photos to runners the way they needed it. You got it – they want their own photos. Our photo team is incredible — they deliver every time. But browsing through more than 32,000 photos from a single race day? Nobody’s up for another marathon that same evening. With EventLens, the SD cards come off the cameras, and by the evening of the race day our runners have all their photos. This is our third year together, and honestly, I can’t imagine going back.”
Damir Marković, Somaraton co-founder and race director
32.244
Photos delivered
83%
Athletes claimed their photos
5 hours
Delivery time
— common questions —
Questions race
organizers ask first.
Each event also gets:
Digital frames
The organizer’s branded frame, for the runners to add to their photos.
Up to 5 logos per photo
Organizer and sponsor visibility on every shared image.
Privacy controls
Athletes can opt out of sharing anytime.
Not a race organizer? We also cover:
Your next race. Without the two-week photo wait.
15 minutes with someone who’s run run race-day photo ops before. Real workflow, real pricing, real sample galleries.